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Amul introduces Tetra Pak TBA 1000 Edge with LightCap pack in India

Amul said it is combining traditional tastes with modern packaging to reach young consumers.

Indian dairy company Amul has launched its buttermilk and lassi products in a bigger 1-liter Tetra Pak package, the TBA 1000 Edge with LightCap 30.

This is the first time this package is being used in the Indian market.

Through the launch, Amul said it intends to increase in-home consumption of its drinks and provide a better 'pour’ experience for consumers.

The new family packs are available at ₹ 55 ($0.85) and ₹ 65 ($1) for buttermilk and lassi respectively, across traditional and modern retail outlets.

Shri R S Sodhi, managing director, GCMMF Ltd (Amul), said the combination of traditional tastes with modern Tetra Pak packaging has helped Amul reach young consumers and drive them towards healthier beverage options.

The TBA 1000 Edge is a new format that retains the familiar rectangular shape of Tetra Brik Aseptic and adds a sloping top panel designed to stand out on retail shelves.

The product does not require refrigerated distribution, the paperboard is sourced from Forest Stewardship Council certified forests, and can be recycled.

Tetra Pak has been supplying companies in the Indian market for 30 years.

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