Gift package leads to fruitful partnerships
Malaysian design firm Alpha 245 wanted to give clients and prospects a present that would leave a lasting impression. Since many fruits and vegetables carry symbolic meaning, they make popular (and tasty) gifts.
The design team came up with the idea of putting different-sized Mandarin oranges (which signify riches) in mesh packages that symbolized carrots (another symbol for prosperity). The creative gift resonated with the recipients, and the agency ended up with a crop of new business. Photo: Alpha 245